To a busy executive who has no specialist knowledge of supply-chain management, the task of improving a costly or unreliable supply chain can seem formidable. This review presents a straightforward, practical step-by-step approach to restructuring your supply chain. Based on marketing principles and written for non-specialists, particularly those managing small companies in the UK, it shows how you can make cost and service improvements by aligning your supply chain with the demand chains it supports.
Simon Phillips
Inova