The dot.com bubble is perceived by many to have burst, but behind the headline stories associated with companies such as letsbuyit.com or boo.com, there is large scale reinvention in the business world. Companies have found new ways of developing and delivering value to their customers by embracing the practices that digital economies bring.
This paper examines some of the strategies that have recently been adopted, and identifies what options, other than being led by customers, are realistically open to the SME.
Mark Small & Richard Grice
Pera Knowledge