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Informed Personal Travel Press Release
Fri 22nd Aug 2008
Steering Towards Smarter Travel Choices
- New research will look at how to make travelling more efficient and cost effective
- Over £7m to be invested in adapting and developing technology to help people to make better travel choice
The Government is to invest over £7m in new research that will adapt and develop technology to help us to make smarter personal travel choices.
The aim of the research, which will be funded by the Technology Strategy Board, is to pave the way towards alternative methods of planning travel. By adapting existing technology, and developing cutting edge innovation, the research will help to find the best ways for people to access and use reliable, accurate and credible information to plan their journeys.
Commenting today on its Informed Personal Travel research and development funding opportunity, the Technology Strategy Board’s Chief Executive, Iain Gray, said: “Travelling smarter means lowering costs, encountering fewer delays – and reducing frustration. To help achieve all this, we need to develop innovative solutions that will enable us to plan journeys, and to keep us informed en route. The aim of this research is to find these solutions whilst creating exciting UK business opportunities at the same time".
The £7m investment will provide partial funding for winning projects that best address these issues, and which involve businesses working collaboratively with other businesses or with research organisations and academic institutions.
To view the entire release click the following PDF link: